About

Michael Kaufman is a serial entrepreneur and is always looking for creative solutions to everyday problems.

As a retired marathon runner in a northern climate Michael has used winter running shirts with collars that pull up to cover the face to protect from the elements. That got him thinking about the shirts-with-built-in-masks opportunity.

One day while out for a pandemic bike ride an "ah ha" moment hit Michael. Why not design a covert mask that folds out from behind the collar? It can be hidden when not in use but unfurled quickly if needed. So the shirt with the patent-pending Cough CollarTM was born. It is intended for the occasional mask wearer such a field service technician or deliver driver.

These"strange and unusual times" have found us in the need for covering our mouths and noses when in public. Our new line of Covid-19ware permits the wearer to enjoy the comfort and styling of a nice collared shirt but can easily deploy their hidden mask at a moments' notice.